Turning into the storm is a mindset rooted in resilience and courage. In nature, when storms hit, some animals scatter or flee, but others—like the bison—instinctively face the storm head-on. By moving into it rather than away, they minimize the hardship, shorten the struggle, and emerge stronger on the other side. It’s a metaphor for grit, leadership, and refusing to let fear or difficulty dictate the path forward.

 

At our brewery, turning into the storm is more than just an idea—it’s how we operate. Challenges, whether in crafting new beers, growing our community, or navigating the unpredictable world of craft brewing, are not obstacles to avoid but opportunities to lean into. We embrace experimentation, tackle problems directly, and stay committed to our vision even when the winds pick up. Just as the bison come out of the storm tougher and more united, we believe every trial sharpens our craft, strengthens our team, and makes the beer in your glass that much more meaningful.